SEO

SEO is an integral part of the marketing plan of the companies. In order to maximize their reach Internet Marketing is the easiest and the most cost effective way to reach the target customers. SEO is not an option it's a necessity in today's competitive world. This course will help the candidates to understand the concepts and latest things in Internet Marketing.

JMicro Technologies Trainings provides complete practical SEO Training in India. Here in JMicro Technologies Trainings we have a dedicated team of senior internet marketing professionals who not only give training to candidates but also help companies to grow their business by generating more leads online.

 

SEO Course Objective :-

On Completion of SEO Training candidates are expected to meet the following objective

  • Complete Understanding of website development and planning.
  • Indepth knowledge of all the practical aspects of digital marketing.
  • Complete knowledge of On Page & Off Page seo techniques used by professionals to generate leads.
  • Candidates can work on live projects to get maximum real time exposure.
  • Complete knowledge of how to do marketing online and generates leads via various channels like Google, Facebook, Youtube etc.
  • Knowledge of how to make money via Adsense and Blogging.
  • Candidates can create and manage business pages on social media platforms na dlean how to get leads from that.

 

Who should do this course :-

Self Employed , Product Managers , IT Managers , Businessmen , Postgraduate with an urge to learn digital marketing.

 

Introduction to SEO

Search Engine Optimization

  • What is SEO
  • Future of SEO
  • What are Search Engines?
  • How search engines work

On Page SEO

  • Initial site Analysis
  • Complete site Analysis
  • Keyword research
  • Keyword density analysis & Placement
  • Meta Tag Optimization
  • Title / Keyword / Description / Other Meta Tags
  • How to find relevant keyword
  • How to use Google Keyword Tool
  • Site(URL) Structure Analysis
  • Content Development check
  • H1,H2,H3 Tags
  • Anchor text
  • Existing Web Content Optimization
  • Image Optimization
  • Use of robots.txt
  • HTML Validation
  • What are Doorway pages
  • Invisible text
  • What is Cloaking
  • Creation of XML/HTML/ROR/Text Sitemaps
  • Submitting sites to Google Yahoo webmaster
  • Sitemap Creation
  • Yahoo Sitemap Creation
  • Google webmaster account setup
  • Google Analytics setup and management
  • Google Adsense

Off Page SEO

  • What is Link Building
  • Search Engine Submission
  • What is Page rank
  • What are back links
  • Directory Submissions
  • DMOZ Submission
  • Article submission
  • Social Bookmarking submission
  • Press Release submission
  • Content Editing and Content rewriting
  • Local and Regional Search Engine Indexing
  • Forum Posting & Posting Free Classifieds
  • Yahoo answer Link Building
  • Blog creation , submission & promotion
  • Blogs commenting
  • RSS ( Really Simple Syndication )
  • Google Mapping / Listings
  • What is White Hat SEO
  • What is Black Hat SEO
  • What is Grey Hat SEO
  • What is latent semantic indexing
  • SEO Reporting
  • Sandbox Effect
  • Link Exchange
  • Local classifieds submissions
  • Google keyword Tool
  • Keyword Spy
  • Keyword Position checker
  • Meta Description Creation Tools
  • Preparing SEO Reports

Social Media Marketing

  • Definition of Social Media
  • Types of Social Media
  • How Social Media Influence audience
  • How Social Media is affecting Google search
  • How to choose right social media
  • Developing unique content for Social Media
  • What is viral marketing and its importance?
  • Integrating Social Media into your Website and Blogs

Using Facebook

  • Setting up Facebook Account
  • What can you do with Facebook
  • Facebook Benfits
  • Facebook Fanpage
  • Facebook Profile
  • What is CPC and CPM ?
  • Group Pages vs Fan Pages
  • Facebook Pages – What can you do
  • Facebook Connect [Like , Share , Comment]
  • Facebook Pages [Creating , Managing , Retention]
  • How to promote your Facebook fan page
  • Engagement and conversion
  • Creating Facebook Application / Widget
  • Pro and Con of using Facebook
  • Linking with Youtube
  • Creating Events
  • Building Content Calendar

Using Google plus

  • What is Google plus
  • Features of Google+
  • Tools & Techniques
  • Google plus Circles / Hangouts / Stream
  • Google+ for business

Using Linkedin

  • What is Linkedin
  • Company Profile & Individual Profile on Linkedin
  • Linkedin Groups
  • How to connect with people on Linkedin
  • Sharing updates in Groups
  • Marketing &Business promotion on Linkedin

Using Twitter

  • What is Twitter
  • How to setup an account on Twitter
  • Following and Listening
  • Marketing on Twitter
  • Building Relationships
  • Twitter Guidelines
  • Twitter tools
  • Finding people and companies on Twitter
  • Automate Twitter
  • Advertising on Twitter

Search Engine Marketing & PPC

  • Introduction to Adwords – PPC
  • How PPC Works and different PPC Medium
  • Different PPC Tool to conclude on a decision
  • How to setup and Adword account
  • Keyword research and Traffic Estimator tool
  • Generating Cient PPC Proposal
  • Creation of Effective Campaigns and Ad groups
  • Bidding and Optimization techniques
  • Creation of Banners using Display builders
  • Writing Compelling Ad copies – Do's & Dont's
  • Keyword Grouping using Broad Match , Exact match , Phrase Match etc.
  • Budget , Billing and Reporting
  • Tracking and Performance
  • Analytics role in PPC
  • Google Insights Study
  • Managing Client account
  • Introduction to Bing Ads and Yahoo Ads

Email Marketing

  • What is Email Marketing
  • How to use Email Marketing for Business
  • Best Email Marketing service providers
  • The science of Email Marketing
  • How to improve your website ranking by Email Marketing
  • How to write an effective Email for Marketing

Lead Generation for Business

  • What is Lead Generation
  • Different platforms for Lead generation
  • Creating Landing Pages for Lead generation
  • How to use Attraction Marketing for Lead Generation in Business

Google Adsense

  • What is Adsense
  • Google Adsense program
  • Google Adsense Approval process
  • Google Adsense secrets
  • How to get relevant Adsense Ads
  • Making money with Google Adsense
  • Google Adsense revenue sharing model
  • Google Adsense Optimization tips

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Testimonials

  • Completed Big Data Hadoop Training from JMicro Technologies Trainings and get placed in American Express. The course material and the practical knowledge on all the frameworks of Hadoop helps me a lot during my interview and if anyone want to start their career in Hadoop then JMicro Technologies is no doubt the best institute to join.

    Shruti
    Big Data Hadoop - Placed in American Express
  • Its a wonderful opportunity to learn internet marketing from one of the best internet marketing expert

    Pawan Sehrawat
    Internet Marketing
  • JMicro Technologies Trainings is the best hadoop institute in Chennai Ncr

    Manish
    Big Data Hadoop
  • The Training provided at JMicro Technologies is designed as per the current market need.After completion of the training from JMicro Technologies I feel myself more confident.There is lot of focus on the interview preparation also giving the students the real exposure of Interview

    Mr. Jogendra
    Software Testing Batch
  • Before Joining JMicro Technologies I always thought its very difficult to enter into the IT MNC's but after joining JMicro Technologies I realize its not that difficult if one gets proper training and guidance by Industry experts

    Ms. Daizy Teotia
    Software Testing Batch
  • JMicro Technologies provides a professional environment of learning with lots of focus on practicle training along with strong theoritical base.The faculties are very cooperative and highly experts in their area. Its great to be a student of JMicro Technologies

    Mr. Vibhav
    Software Testing Batch